The Straight Consulting Blog

The latest tips & advice from actual Treatment Coordinators!
TCs Watch Conversion
Uncategorized |2 min read

TCs Watch Conversion

A fellow SW consultant forwarded me an article in Orthopundit.com this past week that illustrated data pertaining to case fees, case acceptance and treatment conversion. The article was written by Dr. Jamie Reynolds, an orthodontist and co-founder of OrthoFi. It...

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The Disengaged Superstar
Uncategorized |2 min read

The Disengaged Superstar

One minute your team member is running the clinic like a champ, the patients are buzzing about this month’s contest because they were talking about it with the crew up front while checking in, or your TC’s conversion rate will break an office record yet again this...

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From This Side of the Chair
Uncategorized |2 min read

From This Side of the Chair

A Follow-Up to “Creating the YES in Your Office” In support of a YES culture, Straight Wire is a firm believer in team cross-training and keeping the “tool box” of skills honed. This overlap in skillset will certainly help the team in making the YES happen...

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My Name’s Not “MOM”
Uncategorized |3 min read

My Name’s Not “MOM”

Be honest. Do you call Joey’s mother by her name or by “Mom” when you want to discuss his treatment or show her how to turn the expander? That is one of those simple changes that make a huge impact on your customer service and practice culture. It takes two seconds to...

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Conflict in Team Meetings
Uncategorized |2 min read

Conflict in Team Meetings

“Get on board Sister or get off!”… That’s really what I want to say in the team meeting. We all have one. In every practice, in most groups, there is at least one member who is always against change or new ideas. Whether I’m consulting on-site or directing a team...

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The Doctor, The Office Manager
Uncategorized |3 min read

The Doctor, The Office Manager

Hands on or hands off? In the past 13 years, working in offices of all sizes as an orthodontic auxiliary, I have witnessed a variety of management styles. One thing to point out before we get going, is that orthodontists are brilliant science geeks. They are not...

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Importance of Practice Culture
Uncategorized |2 min read

Importance of Practice Culture

”If you think about it, what other than good intent or the one on one stuff is going to break through in a world where so much is being thrown at us?”  –Gary Vaynerchuk, The Thank You Economy   What is practice culture? Over the years, orthodontists have heard...

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Jumping Through Hoops
Uncategorized |5 min read

Jumping Through Hoops

Treatment Coordinators will have the highest case acceptance when they master the ability to read their new patient and successfully adjust their own personality to compliment that of the patient’s. The same thought applies to the new patient’s parent if the patient...

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