This is how most offices answer their phone and I must ask you, WHY? What a wasted opportunity to exceed your current and potential new patient’s experience. You now must make up for this mediocre experience in other ways. An office works so hard and expends resources...
We all know that the AAO recommends children be seen by an orthodontist at the age of 7. Some offices are big Interceptive Treatment practices, while others prefer to treat in one phase. No matter your treatment philosophy, we all see little ones. And this leads to...
For some ortho offices, the summer rush is winding down, while for others, the biggest month is just beginning. This is what we prep for all year, a summer schedule packed with patients getting braces! It calls for everyone to work harder, smarter and together. In the...
Straight Wire consultants are excited about Orthobanc’s new AccepTx Pro and recently had the opportunity to play with it. The setup was easy and utilization in the New Patient Exam was fantastic. That said, we thought we’d include our personal thoughts of it in our...
A fellow SW consultant forwarded me an article in Orthopundit.com this past week that illustrated data pertaining to case fees, case acceptance and treatment conversion. The article was written by Dr. Jamie Reynolds, an orthodontist and co-founder of OrthoFi. It...
One minute your team member is running the clinic like a champ, the patients are buzzing about this month’s contest because they were talking about it with the crew up front while checking in, or your TC’s conversion rate will break an office record yet again this...
A Follow-Up to “Creating the YES in Your Office” In support of a YES culture, Straight Wire is a firm believer in team cross-training and keeping the “tool box” of skills honed. This overlap in skillset will certainly help the team in making the YES happen...
Be honest. Do you call Joey’s mother by her name or by “Mom” when you want to discuss his treatment or show her how to turn the expander? That is one of those simple changes that make a huge impact on your customer service and practice culture. It takes two seconds to...
All orthodontic offices are using some form of social media, and if they aren’t, then you know why we’ve never heard of them. That may seem harsh, but that is the reality. A poor online presence in this day and age can turn off prospective new patients and ultimately...
“Get on board Sister or get off!”… That’s really what I want to say in the team meeting. We all have one. In every practice, in most groups, there is at least one member who is always against change or new ideas. Whether I’m consulting on-site or directing a team...
