Everyday Ortho Team Turned Marketing Dream Team?!
No – it’s about developing ‘local talent’ into bonafide marketing all-stars!
Ortho assistants, treatment coordinators, admins, office managers – ALL marketers in disguise. They just don’t know it yet. And there’s but one course separating your team from marketing stardom.
Bring the whole team – we’ll shape them into a marketing dream team before your eyes.
And let’s have some fun along the way, shall we?
We’re talking internal, referral, community, AND digital marketing. We’ll give you the toolbox, the tools, and the instruction manual – everything you need to develop a complete marketing plan and see it through.
50+ pages, jam-packed with 15+ years of knowledge and every marketing strategy you need to succeed. You cannot get this book anywhere else. And, of course, we’ll go over every strategy in the book and coach you on how to use them all.
100 of your peers – all gathered under one roof – ready to teach and ready to learn. And, if that’s not enough, how about some one-on-one time with ortho-specific practice consultants to tailor those newly-learned strategies to your unique practice culture?
Forget the website guys bombarding you with needless spreadsheets and pointless graphs. Forget sleazy salesmen throwing around marketing buzzwords. We put complex marketing ideas into the language YOU speak and leave the phony business lingo at the door.
We’re not outsiders trying to ‘do ortho.’ We ARE ortho, born and raised, with a black belt in orthodontics, experience ranging from start-ups to multi-doctor and multi-practice operations, and a game-changing conversion rate. No worries, though – we’ll show you the ropes.
All work and no play? Not on our watch! We know how to have a good time as well as we know how to market to millennial patients. So pack your walking shoes, hit the strip, and prepare to let your hair down… cause friends, we’re going to have some fun!
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The Sales Funnel
Understanding your referrals and how to use your newfound information;
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Digital Marketing
Learning new campaigns and the winning moves in online advertising;
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Marketing Strategy
Forming your brand and creating a marketing system from scratch;
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Generational Buying Habits
What strategies work well for Millennials, and the latest “must-haves” from Gen Z;
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The 3 Pillars of Marketing
What are they, how they differ, and how to prioritize;
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Building The Budget
Knowing where to spend your practice’s marketing budget and how to maximize it;
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Social Media
Dialing in your content for every relevant platform;
- And More!
With a black belt in orthodontics and a game-changing conversion rate, Tracy has mastered the art of providing the highest level of patient care while creating a rhythm the team can dance to.
Growing up in orthodontics – in offices ranging from start-ups to multi-doctor and multi-practice operations – Tracy has developed a method for increasing case acceptance, improving office efficiency, and introducing standout marketing strategies.
She’s passionate about the business of orthodontics (and having held every position in a practice), and Tracy is a firm believer in the team behind the doc. Much of her focus is spent working with docs, treatment coordinators, patient coordinators, and clinical assistants to boost the New Patient Experience and enhance the practice’s mark in the community.
As the Founder of Straight ConsultingClic to open this link in this window, Tracy’s mission is to put a millennial twist on traditional practice consulting and lead the development of next-generation orthodontic teams.
Sej has put her 22 years of schooling and 9+ years of orthodontic administration together to create OMFG! Orthodontic Marketing Feel Goods, offering her clients the ability to look like the rockstars they are with minimal effort.
After the colossal success her marketing efforts have had on her and her husband’s mom & pop start-up shop, friends and colleagues from all over the country have hit Sej up to pick her brain and get fresh ideas.
Hotel on Vegas Strip TBD
- 8:30am to 9:00am
Breakfast
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8:30 to 5:30pm
TC Mastery Course
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5:30-6:30pm
Happy Hour (TC Mastery & Marketing
Mastery Attendees Welcome)
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8:30am to 9:00am
Breakfast
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8:30 to 5:30pm
Marketing Mastery Course
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5:30
Farewell
Breakfast & Lunch will be provided for both workshops!