Marketing Mastery Course

Marketing Mastery:
One Course To Rule Them All

Turning a traditional ortho team into a marketing powerhouse.

  • 50-Page Marketing Workbook
  • Weekend-Long Marketing Boot Camp
  • Every Marketing Channel Covered

Everyday Ortho Team Turned Marketing Dream Team?!

Marketing - is it all about hiring creative or social people, or finding someone with extra time on your admin team?

No – it’s about developing ‘local talent’ into bonafide marketing all-stars!

Ortho assistants, treatment coordinators, admins, office managers – ALL marketers in disguise.

They just don’t know it yet.

And there’s but one course separating your team from marketing stardom.

November 12-13th. Nashville, Tennessee.

Bring the whole team – we’ll shape them into a marketing dream team before your eyes.

And let’s have some fun along the way, shall we?

What Sets This Course Apart
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360-Degree Marketing Plan

We’re talking internal, referral, community, AND digital marketing. We’ll give you the toolbox, the tools, and the instruction manual – everything you need to develop a complete marketing plan and see it through.

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The Ultimate Marketing Workbook

50+ pages, jam-packed with 15+ years of knowledge and every marketing strategy you need to succeed. You cannot get this book anywhere else. And, of course, we’ll go over every strategy in the book and coach you on how to use them all.

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Collaboration Opportunities Galore

100 of your peers – all gathered under one roof – ready to teach and ready to learn. And, if that’s not enough, how about some one-on-one time with ortho-specific practice consultants to tailor those newly-learned strategies to your unique practice culture?

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Marketing Made Digestible

Forget the website guys bombarding you with needless spreadsheets and pointless graphs. Forget sleazy salesmen throwing around marketing buzzwords. We put complex marketing ideas into the language YOU speak and leave the phony business lingo at the door.

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Industry Veterans’ Input

We’re not outsiders trying to ‘do ortho.’ We ARE ortho, born and raised, with a black belt in orthodontics, experience ranging from start-ups to multi-doctor and multi-practice operations, and a game-changing conversion rate. No worries, though – we’ll show you the ropes.

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Fun Times In Nash-Vegas

All work and no play? Not on our watch! We know how to party as well as we know how to market to millennial patients. So saddle up and prepare to let your hair down ‘cause, girls, we’re going to have some fun that weekend!

What The Course Covers
  • The Sales Funnel – understanding your referrals and how to use your newfound information;
  • Marketing Strategy – forming your brand and creating a marketing system from scratch;
  • The 3 Pillars of Marketing – what are they, how they differ, and how to prioritize;

  • Social Media – dialing in your content for every relevant platform;
  • Digital Marketing – learning new campaigns and the winning moves in online advertising;

  • And Much, Much More!
Meeting The Masterminds Behind The Course
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Tracy Martin
Straight Consulting

With a black belt in orthodontics and a game-changing conversion rate, Tracy has mastered the art of providing the highest level of patient care while creating a rhythm the team can dance to.

Growing up in orthodontics – in offices ranging from start-ups to multi-doctor and multi-practice operations – Tracy has developed a method for increasing case acceptance, improving office efficiency, and introducing standout marketing strategies.

She’s passionate about the business of orthodontics (and having held every position in a practice), and Tracy is a firm believer in the team behind the doc. Much of her focus is spent working with docs, treatment coordinators, patient coordinators, and clinical assistants to boost the New Patient Experience and enhance the practice’s mark in the community.

As the Founder of Straight Consulting, Tracy’s mission is to put a millennial twist on traditional practice consulting and lead the development of next-generation orthodontic teams.

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Sejal Patel

Sej has put her 22 years of schooling and 9+ years of orthodontic administration together to create OMFG! Orthodontic Marketing Feel Goods, offering her clients the ability to look like the rockstars they are with minimal effort.

After the colossal success her marketing efforts have had on her and her husband’s mom & pop start-up shop, friends and colleagues from all over the country have hit Sej up to pick her brain and get fresh ideas.

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Book Your Room Today!
The convention hall at the Renaissance Nashville Hotel
The convention hall at the Renaissance Nashville Hotel
The convention stage at the Renaissance Nashville Hotel
The convention screen at the Renaissance Nashville Hotel
The bar at the Renaissance Nashville Hotel
The dining room at the Renaissance Nashville Hotel
A dining table at the Renaissance Nashville Hotel
Renaissance Nashville Hotel

611 Commerce Street
Nashville, TN 37203
Get Your Schedules Ready!
Friday - 11/11
  • 7.30am to 4.30pm – TC Mastery
  • 4.30pm to 6.00pm – Marketing Mastery Welcome Reception
Saturday - 11/12
  • 7.30am to 9.00am – Breakfast
  • 9.00am to 4.30pm – Marketing Mastery Meeting
Sunday - 11/13
  • 7.30am to 9.00am – Breakfast
  • 9.00am to 12.00pm – Marketing Mastery Meeting