ALL WE DO IS GROW
From an idea after a busy day of treatment coordinating, to a thriving orthodontic consulting company.
IT TAKES A VILLAGE
With a black belt in orthodontics and a game-changing conversion rate, Tracy has mastered the art of providing the highest level of patient care while creating a rhythm the team can dance to.
Growing up in ortho over the past 15 years, in offices ranging from start-ups to multi-practice/multi-doctor, Tracy has developed a method for increasing case acceptance, improving office efficiency, and introducing standout marketing strategies.
Passionate about the business of orthodontics, and having held every position in a practice, she is a firm believer in the team behind the doc. Much of her focus is spent working with docs, office managers, treatment coordinators, patient coordinators, and clinical assistants to boost the “New Patient Experience” and enhance the practice’s mark in the community.
As the Founder of Straight Consulting (formerly Straight Wire Consulting), Tracy’s mission is to put a millennial twist on traditional practice consulting and lead the development of next-generation orthodontic teams.
Born and raised in Akron, Ohio, Brooke is a true midwestern gal! She moved to California at 22, where she surfed her way through dental assisting school, before entering the ortho world as a Records Tech. Don’t make her take an impression on you! Shortly after, Brooke quickly took on new roles within highly successful practices, but found her ultimate gig… the TC position.
Now, with nearly 10 years of experience in orthodontics, an RDA in California & Texas, …and a very systematic mind, she’s eager to take her production-focused processes to your office!
Can’t find her with clients? That’s cause she’s a Millennial Mama! You can rest assure she’s engaged with her 2 daughters, scoping out local eats with her hubby, drinking wine with friends or planning her next adventure.
Scott has been selling for over half of his life. From his first job pushing CDs and VHS tapes at Best Buy, to a career with Vector Marketing and hundreds of thousands of dollars of Cutco Cutlery, to the world’s largest vacation club, “sales” is in his blood.
But at the end of the day, his love of sales comes down to his love of people. Building relationships is his passion, and it’s why he’s also spent most of his career cultivating social media networks and helping companies improve their marketing communications.
Whether writing feature magazine articles, newsletters, and press releases, speaking to packed arenas, or producing online videos watched by thousands, Scott thrives on helping people connect.
As Creative Director for Straight Consulting, Scott focuses on helping our clients find their voice, improve their messaging, and connect with patients. Turns out, the English major pays off after all.
JJ knows her stuff when it comes to teams! Not only does she wrangle one of the fastest growing orthodontic practices in Dallas, but in her spare time, she acts as the handler for the Straight Consultants.
Her intimate experience with an efficient, high-performing team, along with her education in HR, makes her a crucial asset and someone the SC team relies on. JJ assists in many of the Straight Consulting events and coordinates the back office aspects.
Want to talk about someone who can never say NO? As a mother of three, her problem-solving skills are sharp and equip her to manage successful orthodontic teams. But it’s her passion for memorable customer service and drive to never stop learning new avenues for improvement, that solidifies her involvement with Team Straight.