TC's (& Docs!), Tune-In to TC Mastery Course
September 26-27 | The Living Room | Your House

Calling all Treatment Coordinators! Don’t miss the most important orthodontic event of the fall: the 2-Day, must-see, TC Mastery: Home Invasion, broadcasting right into your living room!

This September, Straight Consulting is taking our game-changing weekend TC Mastery Course and bringing it directly TO YOU. No flights, no hotels, just an intensive virtual weekend focusing exclusively on Treatment Coordinators. We’ll share the techniques, scripts, and systems that build bold TCs and radically impact your case acceptance!

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Learn why the TC is more important than ever to your office, and the five critical roles she plays in your success.

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Discover the practical skills and systems to create killer consults, track her closure rate, and monitor her pendings.

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Master sales techniques that will elevate your new patient experience and unlock the power of same-day starts.

Kristen Romero who is an actual TC Mastery Course student
“Before TC Mastery, my closure rate was about 64%. After going to the TC Mastery, and perfecting the systems, I’m at about a 90% closure rate.”
Kristen Romero, Ortho TC
Dallas, TX


If there’s one thing we’re passionate about at Straight Consulting, it’s helping Treatment Coordinators take their performance to the next level. So, this September (26th & 27th), we’re bringing TC Mastery Course into your living room so we can spend to spend 2 days focused completely on YOUR TCs.

What’s that mean? Well, we know that TCs drive the production train in your office, and the more successful THEY are, the more successful your practice will be. So, we’re going to spend two days pouring into them!

Over the weekend, we’ll cover:

  • The New Patient Experience (onboarding systems, exam flow, doctor efficiency, etc.)
  • Perfect Fee Presentations (sales methodology, financial arrangements, & split families)
  • The Secret to Same-Day Starts (we’re talking Jedi mind trick stuff here!)
  • Sales Skills (building rapport, psychology, reading patients)
  • Serving Millennial Patients (especially Millennial Moms!)
  • Efficient Follow-up Protocols
  • Closure & Conversion Rates
  • Marketing (both internal & external)
  • And More!


Do you have a brand-new TC who needs a crash course on her new position? She needs this course. Do you have a seasoned veteran, who’s been with you for years, who could use a fresh perspective on the latest best practices? She needs this course. Do you want to understand how to better support your TC? Then YOU need this course too!

That’s Right, Docs are welcome too!

For years, we’ve heard from numerous Docs that wanted to attend TC Mastery Course… but we said NO! Well Docs, here’s your chance. Since we’re already broadcasting the event, we decided to open it up to additional guests. If you’ve wanted to be a fly on the wall of TC Mastery Course, this is your chance! We may never do it again!

Not only that, but if you have an admin team member who’s training as a backup TC, an assistant you’re considering a promoting to the role, or even a spouse who’s just a little curious, they’re welcome too. The more, the merrier.

But first and foremost, this event is focused on your TCs. And whether they’re a newbie, or has been in your office for decades, we guarantee they’ll finish the weekend energized, motivated, and armed with techniques that are working, RIGHT NOW, in ortho offices all over North America!

Why are we so sure? Because Straight Consulting was FOUNDED by TCs. We’ve been in offices just like yours, practicing what we preach, for decades. And we’re still there, keeping our skills fresh! So, if you want to equip your TCs with proven methods that will directly impact your practice’s bottom line, register them today for TC Mastery Course: Home Invasion, September 26th & 27th, 2020!


Not only are we delivering the content for TC Mastery Course: Home Invasion right into your living room, bedroom, or home office, but the subject matter is virtual too. Long before Coronavirus arrived, we were encouraging doctors to evolve their practice for the digital consumer. But in the wake of COVID-19, the need to accelerate your office’s virtual strategy is more vital than ever!

So, we’ll dig into the how’s and why’s of smile assessments and virtual consults. We’ll give you the strategies to adapt your existing processes to meet not only the requirements of health-conscious patients and enhanced pandemic protocols, but also the evolving demands of Millennial patients, especially Millennial moms!

That’s one of the reasons we’re opening it up to Docs and additional team members. We know that a TC can’t implement virtual solutions on her own. So, it’s important for those supporting her to hear these recommendations, directly from us!

"You learn more in ONE DAY at this course than you do in A YEAR at the office!"
- TC Mastery Graduate


That’s right, we saved the best for last. Not only will you finish TC Mastery Course: Home Invasion with all the training you need to drive more starts immediately, by attending you’ll also earn 10 C.E. Credits!

We’ve partnered up with CE Exchange, an approved AGD PACE provider, to make sure that in addition to world-class training content, you can knock out some of your continuing education requirements in the process!

PACE Logo with Disclaimer for CE Exchange Credit

Oh, and let’s be clear: THIS IS NOT A WEBINAR! Let’s repeat that, THIS IS NOT A WEBINAR. Our attendees will be interacting and engaging in the workshop. Our platform will support questions, comments, and feedback from attendees, as well as fueling the energy, vibe, and music the TC Mastery is known for!



At this point, you might be saying, “This all sounds great, but I have a partial conflict,” or “Yeah, but with my kids at home, I’m not sure I can commit to five hours uninterrupted!”

And to that, we’d say, “Don’t worry, we’ve got you!” Anyone who registers for Home Invasion will have private access to the full event recording for the next 30 days. So, if you get interrupted mid-stream—or have a previously-scheduled conflict taking place during some (or all) of the event—you’ve got until almost Halloween to catch what you missed. That means there’s no excuse not to get those C.E. Credits!


Registration is now open, and seats are filling up fast! It’s just $295 per TC, Doc, or team member to attend. And let’s be real, at that price, if it leads to just ONE new patient start, it’s a no-brainer. Invest in your TC, invest in your business, invest in yourself, and we guarantee you’ll be glad you did. We’ll see you online, no pants required!


Saturday, September 26th, 2020
10:00a-3:00p CST

Sunday, September 27th, 2020
10:00a-3:00p CST


Only $295 per attendee!


  • Workbook
  • Session Access
  • 10 C.E. Credits
  • Event Recording (30 days)
  • And more!


  • Hard Pants


Special thanks to our sponsors, without whom this event would not be possible!

OrthoFi Logo in Blue
Dental Monitoring Logo
Align Logo for Invisalign and iTero
Smile Snap Logo


At Straight Consulting, we’ve taken our four decades of combined orthodontics, sales, and marketing experience to shake up ortho practices all over the U.S. and Canada. From tiny startup to established DSO, we’ve got you covered.

Straight Consulting helps with everything from case acceptance (for real, not just saying it without backing it up), marketing strategy (both internal and external), team development, new practice setup, financial management, and more. We have a proven track record and a roster of happy clients.