Mastery Course 2025 logo showing our three members of Straight Consulting

TC Mastery: Our Signature Workshop

Earn up to 5 CE credits!

When was the last time you had so many patients coming in you didn’t know what to do with them? It’s been a while, hasn’t it?
Btw – it’s not the economy.
And it’s not because of AI!
It’s all ‘cause your TC doesn’t know the power they wield yet. They’re sitting on a goldmine and we can hone their superpower!
GIVE US ONE DAY.

One PACKED Day:
February 21st from 8:30-5pm Las Vegas

JW Marriott, Las Vegas

Scratching the Surface of the Course’s Benefits
Complete Workbook

Every trick in the book? Forget it – we’ll give you the whole book! Every move, every tactic, every strategy we’ll discuss at the event – it’s all in there, 50 pages long. We’ll also coach you on the best ways to synthesize all you’ve learned and create a phased approach to presenting new strategies & implementing them with your team back home.

Competitive Edge

What will the course leave you with? Oh, naught but your patient attraction and conversion systems completely dialed into the buying habits of the largest generational patient demographic we’ve ever seen. Do you think your neighbor down the road could say the same?

Straight Talk

Don’t you just love it when the website guys try to communicate with convoluted spreadsheets and graphs? Yeah, neither do we. That’s why we put complex marketing ideas into the language YOU speak and leave the phony business lingo at the door.

How about a Discount?

We can’t just leave you without a discount (or three) now, can we? Not on our watch. So, to go with all the knowledge bombs, we’ll also make sure to drop a few exclusive offers from our sponsors on everyone in attendance.

Collab Don’t Stop

You don’t think it’s just TCs who can benefit from this event, do you? No, we’re talking a complete marketing boot camp where you can collaborate with peers, troubleshoot workflows or obstacles with execution, and spend one-on-one time with ortho-specific practice consultants.

Boots On the Ortho Ground

Who’d you rather learn from – marketing companies who ‘try to do ortho’ or coaches who ACTUALLY WORK IN ORTHO OFFICES? Thought so. After 15+ years in the ortho field, we don’t JUST know the lay of the land – we LAID that damn land!

Diving Deep Into the Course’s Waters
  • New Patient Experience

    Onboarding systems, exam flow, doctor efficiency, and more

  • Serving Millennial Patients

    Especially Millennial Moms!

  • Perfect Fee Presentations

    Sales methodology, financial arrangements, & split families

  • Virtualization

    Smile assessments, virtual consults, the works!

  • The Secret to Same-Day Starts

    We’re talking Jedi mind trick stuff here!

  • Efficient Follow-Up Protocols

  • Sales Skills

    Building rapport, psychology, and reading patients

  • Closure & Conversion Rates

  • And More!

Tracy Martin headshot
TCs & Doctors ONLY! We Invite all TCs, Doctors & Back-UP TCs to TC Mastery
A collage of Straight Consulting conferences showing the different stages
Stay 1 More Day for
Marketing Mastery
Same Time, Same Place

TCs are encouraged to also register for our second signature course, Marketing Mastery! It is a second, PACKED day: February 22th from 8:30-5pm in Las Vegas. 
This day is open to Doctors, Marketing Coordinators, Treatment Coordinators, Office Managers, and anyone else in the practice that wants to sharpen their Marketing pencils with updated campaigns, fresh strategies and savvy budgets. 

Just like our TC Mastery graduates, our Marketing Mastery Course comes with a 50+ page workbook, and we make it extremely easy for our TCs to tack-on the extra day of Marketing Mastery to their cart by discounting the course by $495! That’s right, TCs that attend TC Mastery will only pay $200 to stay for the second workshop, so see you there!

Check the Marketing Mastery Page for more details on this course’s content & setup.

A collage of all Straight Consulting conferences
Save Your Spot Today!

JW Marriott, Las Vegas

A Las Vegas location showing wonderful buildings and lights
A Las Vegas location showing wonderful buildings and lights
A Las Vegas location showing wonderful buildings and lights
A Las Vegas location showing wonderful buildings and lights
A Las Vegas location showing wonderful buildings and lights
Get Your Schedules Ready!
TC Mastery
Friday - Feb 21st
  • 7:30am to 8:30am

    Breakfast

  • 8:30am sharp to 5:30pm

    TC Mastery Course

  • 5:30pm-6:30pm

    Happy Hour (TC Mastery & Marketing
    Mastery Attendees Welcome)

Marketing Mastery
Saturday - Feb 22nd
  • 8:30am to 9:00am

    Breakfast

  • 8:30am sharp to 5:30pm

    Marketing Mastery Course

  • 5:30pm

    Farewell

Breakfast & Lunch will be provided for both workshops!

Nationally Approved PACE Program Provider for FAGD/MAGD credit. Provider ID# 422809

This activity has been planned and implemented in accordance with the standards of the Academy of General Dentistry Program Approval for Continuing Education (PACE) through the joint program provider approval of OrthoFi and Straight Consulting. OrthoFi is approved for awarding FAGD/MAGD credit.

Click hereThis link opens a new tab to the Cezoom website to receive your CE credits

Ready to Work with Us?