Send Your Treatment Coordinator to TC Mastery Course
March 6-7 | The Paris Hotel & Casino | Las Vegas

Calling all Treatment Coordinators! Don’t miss our next, 2-Day TC Mastery Course in Las Vegas!

Ready to take things to the next level in 2021?

This March, Straight Consulting is focusing entirely on TCs (no Docs, no OMs) for an intensive weekend of evaluation, coaching, and collaboration. We’ll share the techniques, scripts, and systems that build bold TCs and radically impact your case acceptance!

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Learn why the TC is more important than ever to your office, and the five critical roles she plays in your success.
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Discover the practical skills and systems to create killer consults, track her closure rate, and monitor her pendings.
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Master sales techniques that will elevate your new patient experience and unlock the power of same-day starts.
Kristen Romero who is an actual TC Mastery Course student
“Before TC Mastery, my closure rate was about 64%. After going to the TC Mastery, and perfecting the systems, I’m at about a 90% closure rate.”
Kristen Romero, Ortho TC
Dallas, TX


If there’s one thing we’re passionate about at Straight Consulting, it’s helping Treatment Coordinators take their performance to the next level. So, this March (6th & 7th), we’re hosting our next TC Mastery Course to spend an entire weekend focused completely on YOUR TCs.

What’s that mean? It means no docs, no admins, just TCs. We know that TCs drive the production train in your office, and the more successful THEY are, the more successful your practice will be. So, we’re going to spend two days pouring into them!

Over the weekend, we’ll cover:

  • The New Patient Experience (onboarding systems, exam flow, doctor efficiency, etc.)
  • Perfect Fee Presentations (sales methodology, financial arrangements, & split families)
  • The Secret to Same-Day Starts (we’re talking Jedi mind trick stuff here!)
  • Sales Skills (building rapport, psychology, reading patients)
  • Serving Millennial Patients (especially Millennial Moms!)
  • Virtualization (smile assessments, virtual consults, the works!)
  • Efficient Follow-up Protocols
  • Closure & Conversion Rates
  • Marketing (both internal & external)
  • And More!


Do you have a brand-new TC who needs a crash course on her new position? She needs to be there. Do you have a seasoned veteran, who’s been with you for years, who could use a fresh perspective on the latest best practices?

Whether your TC’s a newbie, or has been in your office for decades, we guarantee they’ll come back energized, motivated, and armed with techniques that are working, RIGHT NOW, in ortho offices all over North America!

Why are we so sure? Because Straight Consulting was FOUNDED by TCs. We’ve been in offices just like yours, practicing what we preach, for decades. And we’re still there, keeping our skills fresh! So, if you want to equip your TCs with proven methods that will directly impact your practice’s bottom line, send them to TC Mastery Course, Las Vegas, March 6th and 7th, 2021!


Listen, long before Coronavirus arrived, we were encouraging doctors to evolve their practices and better equip themselves to meet the needs of today’s digital consumer. But in the wake of COVID-19, the need to accelerate your office’s virtual strategy is more vital than ever!

Coronavirus or not, we believe digital practices are the way of the future. So, we’ll also be digging into the how’s and why’s of smile assessments and virtual consults. We’ll give your TC the strategies to adapt your existing processes to meet not only the requirements of health-conscious patients and enhanced pandemic protocols, but also the evolving demands of Millennial patients, especially Millennial moms!

"You learn more in ONE DAY here than you do in A YEAR at the office!"
- TC Mastery Graduate


Did we mention it’s in Las Vegas? 2020 was a beating for most of us. And between all the hard work your TC put in for your practice, and the amount of time she spent cooped up at home because of COVID, don’t you think it’s time you showed her a little extra love?

There’s nothing like a few nights in a great hotel, a good meal or two, and a little time away from the family to recharge! Here’s a perfect opportunity to show your Treatment Coordinator just how much she means to you… and give her some extra training in the process. It’s a win-win.


Registration is now open, and seats are filling up fast! It’s just $895 per TC to attend. And let’s be real, at that price, if it leads to just ONE new patient start, it’s a no-brainer. Invest in your TC, invest in your business, and we guarantee you’ll be glad you did. We’ll see you online, no pants required!


Friday, March 5th, 2021
5:00p-7:00p – Registration & Happy Hour

Saturday, March 6th, 2021
8:30a-4:30p – General Session

Sunday, March 7th, 2021
9:00a-1:00p – General Session


Only $895 per attendee!

  • Workbook
  • Session Access
  • Happy Hour Friday
  • Breakfast & Lunch Saturday
  • Breakfast Sunday
  • And more!
Book Your Room:

  Starting at ONLY $65/night!

Oops! We’re all sold out.

Sorry you missed out on all the fun. If you need any assistance, please feel free to email us!

Special thanks to our sponsors, without whom this event would not be possible!

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Align Logo for Invisalign and iTero
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At Straight Consulting, we’ve taken our four decades of combined orthodontics, sales, and marketing experience to shake up ortho practices all over the U.S. and Canada. From tiny startup to established DSO, we’ve got you covered.

Straight Consulting helps with everything from case acceptance (for real, not just saying it without backing it up), marketing strategy (both internal and external), team development, new practice setup, financial management, and more. We have a proven track record and a roster of happy clients.