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Straight Consulting

It’s More Than a Wooden Nickel
Uncategorized |3 min read

It’s More Than a Wooden Nickel

We all know that the AAO recommends children be seen by an orthodontist at the age of 7. Some offices are big Interceptive Treatment practices, while others prefer to treat in one phase.  No matter your treatment philosophy, we all see little ones. And this leads...

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The Orthodontic Summer Rush
Uncategorized |3 min read

The Orthodontic Summer Rush

For some ortho offices, the summer rush is winding down, while for others, the biggest month is just beginning. This is what we prep for all year, a summer schedule packed with patients getting braces! It calls for everyone to work harder, smarter and together. In the...

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Post on Orthobanc’s AccepTx Pro
Uncategorized |3 min read

Post on Orthobanc’s AccepTx Pro

Straight Wire consultants are excited about Orthobanc’s new AccepTx Pro and recently had the opportunity to play with it. The setup was easy and utilization in the New Patient Exam was fantastic. That said, we thought we’d include our personal thoughts of it in our...

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TCs Watch Conversion
Uncategorized |2 min read

TCs Watch Conversion

A fellow SW consultant forwarded me an article in Orthopundit.com this past week that illustrated data pertaining to case fees, case acceptance and treatment conversion. The article was written by Dr. Jamie Reynolds, an orthodontist and co-founder of OrthoFi. It...

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The Disengaged Superstar
Uncategorized |2 min read

The Disengaged Superstar

One minute your team member is running the clinic like a champ, the patients are buzzing about this month’s contest because they were talking about it with the crew up front while checking in, or your TC’s conversion rate will break an office record yet again this...

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From This Side of the Chair
Uncategorized |2 min read

From This Side of the Chair

A Follow-Up to “Creating the YES in Your Office” In support of a YES culture, Straight Wire is a firm believer in team cross-training and keeping the “tool box” of skills honed. This overlap in skillset will certainly help the team in making the YES happen...

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My Name’s Not “MOM”
Uncategorized |3 min read

My Name’s Not “MOM”

Be honest. Do you call Joey’s mother by her name or by “Mom” when you want to discuss his treatment or show her how to turn the expander? That is one of those simple changes that make a huge impact on your customer service and practice culture. It takes two seconds to...

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Caring & Sharing: The Key to Social Media Success
Uncategorized |4 min read

Caring & Sharing: The Key to Social Media Success

All orthodontic offices are using some form of social media, and if they aren’t, then you know why we’ve never heard of them. That may seem harsh, but that is the reality. A poor online presence in this day and age can turn off prospective new patients and ultimately...

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Conflict in Team Meetings
Uncategorized |2 min read

Conflict in Team Meetings

“Get on board Sister or get off!”… That’s really what I want to say in the team meeting. We all have one. In every practice, in most groups, there is at least one member who is always against change or new ideas. Whether I’m consulting on-site or directing a team...

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