Calling all Treatment Coordinators!
Grab your steel drums and come down to our next TC Mastery Course at Margaritaville Resort, Hollywood Beach, Florida!


This November, Straight Consulting is focusing entirely on TCs (no Docs, no OMs) for an intensive day of evaluation, coaching, and collaboration. We’ll share the techniques, scripts, and systems that build bold TCs and radically impact your case acceptance!

Woman superhero icon

Learn why the TC is more important than ever to your office and the five critical roles she plays in your success.

Woman running icon

Discover the practical skills and systems to create killer consults, track her closure rate, and monitor her pending patients.

Person holding a large key

Master sales techniques that will elevate your new patient experience and unlock the power of same-day starts.

Kristen Romero who is an actual TC Mastery Course student
“Before TC Mastery, my closure rate was about 64%. After going to the TC Mastery and perfecting the systems, I’m at about a 90% closure rate.”
Kristen Romero, Ortho TC
Dallas, TX


If there’s one thing we’re passionate about at Straight Consulting, it’s helping Treatment Coordinators take their performance to the next level. So, this November 7th, we’re hosting our next TC Mastery Course to spend an entire day focused completely on YOUR TCs.

What’s that mean? It means no docs, no admins, just TCs. We know that TC’s sail the production boat in your office, and the more successful THEY are, the more successful your practice will be. So, we’re going to spend an entire day pouring into them!

This course, we’ll cover:

  • The New Patient Experience (onboarding systems, exam flow, doctor efficiency, etc.)
  • Perfect Fee Presentations (sales methodology, financial arrangements, & split families)
  • The Secret to Same-Day Starts (we’re talking Jedi mind trick stuff here!)
  • Sales Skills (building rapport, psychology, reading patients)
  • Serving Millennial Patients (especially Millennial Moms!)
  • Virtualization (smile assessments, virtual consults, the works!)
  • Efficient Follow-up Protocols
  • Closure & Conversion Rates
  • And More!


Do you have a brand-new TC who needs a crash course on her new position? She needs to be there. Do you have a seasoned veteran, who’s been with you for years, who could use a fresh perspective on the latest best practices?

Whether your TC’s a newbie or has been in your office for decades, we guarantee they’ll come back energized, motivated, and armed with techniques that are working, RIGHT NOW, in ortho offices all over North America!

Why are we so sure? Because Straight Consulting was FOUNDED by TCs. We’ve been in offices just like yours, practicing what we preach, for decades. And we’re still there, keeping our skills fresh! So, if you want to equip your TCs with proven methods that will directly impact your practice’s bottom line, send them to TC Mastery Course: Margaritaville Resort, Florida, November 7th, 2021!


Listen, long before Coronavirus arrived, we were encouraging doctors to evolve their practice and better equip themselves to meet the needs of today’s digital consumer. Today’s market trend still shows the need to accelerate your office’s virtual strategy…and it’s more vital than ever!

We believe digital practices are the way of the future. So, we’ll also be digging into the how’s and why’s of smile assessments and virtual consults. We’ll give your TC the strategies to adapt your existing processes to meet not only the requirements of health-conscious patients and enhanced pandemic protocols, but also the evolving demands of Millennial patients, especially Millennial moms!

"You learn more in ONE DAY here than you do in A YEAR at the office!"
- TC Mastery Graduate


Did we mention it’s in Margaritaville?

2020 & 2021 have taken a beating on most of us. And between the amount of time your TC spent cooped up at home because of COVID and all the hard work she’s put in to revive the practice, don’t you think it’s time you showed her a little extra love? Theres nothing like a great hotel, a good meal, an island vibe and a cocktail (after all, it’s 5’oclock somewhere).

This is a perfect opportunity to show your Treatment Coordinator just how much she means to you…and give her some extra training in the process. It’s a win-win!

After all, when there’s changes in latitudes, there’s changes in attitudes.


Registration is now open, and seats are filling up fast! It’s just $795 per TC to attend. And let’s be real, at that price, if it leads to just ONE new patient start, it’s a no-brainer. Invest in your TC, invest in your business, and we guarantee you’ll be glad you did. We’ll see you at the beach, no passport required.

We understand that Covid is an uncertainty for all of us, and that we all have different levels of comfort surrounding travel at this point. Due to our contractual commitments with the venue and production teams, we will not be able to refund any registrations, but we will provide those that are not comfortable attending in person with an edited video recording 10 days after the live event. Thank you for your understanding as we try to still host fun events like these!


Saturday, November 6th, 2021
6:30p-8:30p – Registration & Happy Hour

Sunday, November 7th, 2021
Breakfast 7:30a-8:30a
8:30a-4:30p – General Session
(Snacks and Lunch Also Provided)


Only $795 per attendee!


  • Workbook
  • Session Access
  • Welcome Reception Saturday Night
  • Breakfast, Snack & Lunch Sunday
  • And more!

Special thanks to our sponsors, without whom this event would not be possible!

Two Logo
Align Logo for Invisalign and iTero
WildSmiles Braces Logo
WildSmiles Braces Logo


At Straight Consulting, we’ve taken our four decades of combined orthodontics, sales, and marketing experience to shake up ortho practices all over the U.S. and Canada. From tiny startup to established DSO, we’ve got you covered.

Straight Consulting helps with everything from case acceptance (for real, not just saying it without backing it up), marketing strategy (both internal and external), team development, new practice setup, financial management, and more. We have a proven track record and a roster of happy clients.